Underhanded tactics, willful property damage, attempting to physically destroy enemy assets - it all sounds like the work of a comic book villain. And in a way, that's what it is: Marvel Comics is offering comic book sellers a free copy of a limited edition, variant-cover version of "Fear Itself" #6. The catch? To get the issue, the sellers have to rip the covers from 50 copies of any No. 1 issue of DC Comics' Flashpoint tie-in series and send them to Marvel's offices.
Basically, Marvel is asking comic book sellers to destroy its rival's stock in exchange for a unique edition of one of their books. This is all legal, since the DC comics in question are the property of the store owners. But it's not very nice.
Here's the Marvel variant cover image that is meant to motivate comic book sellers to destroy their stock:
According to some sources, if this tactic succeeds, it will significantly affect the number of DC books on the shelves. Beating your rival is all well and good, but a true hero always fights fair.