Sure, that title sounds like the setup for bad joke, but it's actually the setup for a sly new ad from UNICEF Sweden. The ad starts with Jesus reading the last lines of the Book of Revelation, and then declaring to Mother Teresa, Gandhi and some Swedish guy, all seated around a table in an ornate room, "There, that's my story." He then turns to the Swedish guy, and says, "Now, you go. How did you get here? Tell us everything." To explain much more would ruin the punchline, but suffice it to say the ad both celebrates how easy it is for people to donate money to charitable organizations online and pokes gentle fun at those "slacktivists" who pat themselves on the back for having clicked on a banner asking them to give.