According to Alliance, the company distributing the film, 38 posters for Jay Baruchel's new movie 'Goon' were pulled down yesterday in Toronto, only hours before the movie made its Toronto premiere at the Scotiabank Theatre. The city asked outdoor advertiser Astral Media to take down the posters - which featured a picture of Baruchel making a lewd gesture - saying they had received at least one complaint about the imagery.
Elyse Parker of Toronto's transportation services told The Toronto Star that staff contacted Astral after receiving at least one complaint on Tuesday from a city councillor's office. She didn't name the councilor in question. Jay responded to the action on the red carpet by saying, "it must be exhausting to be that uptight", and then repeating the gesture for photographers.
Of course, Jay's taking the incident in stride. He tweeted the following earlier today:
Poster removing nonsense notwithstanding, the city of Toronto and it's people welcomed this lowly Habs fan with open arms. #respect-- Jay Baruchel(@BaruchelNDG) February 23, 2012
Some media outlets are questioning the timing of the poster tear-down and
whether it might be an elaborate stunt to raise awareness for the movie. An
editorial in Playback Magazine suggests that "censorship really is the best publicity when marketing an indie
Jay was on the show recently with Alison Pill to talk about 'Goon'. Check out that interview below:
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