A construction firm in Japan is asking all 2,700 members of its staff to get the same haircut - for the sake of the environment. A spokesperson for Maeda Corp. said "we are not sure of the data yet, but we believe if people have short hair they do not need to use their hair driers for so long and they will use less water."
The instructions for the Maeda Corp. hairstyle are pretty specific: all male staff members should have a cut with short back and sides, while female staff should adopt a "cute" bob with a longer fringe that can be swept to one side.
While the request might be a little odd - and the total energy savings tough to calculate - the company isn't doing this just for fun. Following the disaster at the Fukushima nuclear power plant in March, the Japanese government has called on individuals and businesses to conserve as much energy as they can. If Maeda employees also get a fresh new hairstyle into the bargain, that's a win-win.