February 27 is Pink Shirt Day, so throw on something pink and take a stand against bullying.
Here's the idea: wear a pink t-shirt (or another item of pink clothing) tomorrow to show your support for the anti-bullying initiative. You can also pick up official pink t-shirts at Shop.PinkShirtDay.ca, with proceeds going to the Boys & Girls Clubs of Canada.
This year's theme is "make some noise against bullying." Check out the campaign's video at the top of the page.
If you don't know the story behind Pink Shirt Day, it's really worth reading about.
A few years back, on the first day of school at Nova Scotia's Central Kings Rural High School, a new Grade Nine student showed up wearing a pink polo shirt.
Some bullies started making fun of him. They called him a derogatory word for gay and spread the word that they were planning to beat him up.
That's when some Grade 12 students decided to fight back. About a dozen of them got together and came up with a plan: they went to a discount store and bought 50 pink tank tops. Then they sent out messages to a bunch of their classmates.
The next day, students put on the tank tops in the school's foyer. According to Travis Price, one of the kids who organized the stunt, the boy who was bullied walked in as the shirts were being handed out.
"It looked like a huge weight was lifted off his shoulders," Price told the Globe and Mail.
And the bullies? They just disappeared.
From there, the Pink Shirt idea took off, spreading to lots of schools across Nova Scotia and then Canada.
Working with radio station CKNW, Price and fellow student David Shepherd put together the annual Pink Shirt Day campaign to raise awareness about the issue of bullying and raise funds for the CKNW Orphans' Fund and Boys and Girls Clubs across Western Canada.
This is the sixth year for the campaign, and t-shirt sales have raised $330,000 to date. The money is used to help encourage understanding about the dangers and the effects of bullying.
And for Price, the work of fighting bullying continues. In November of last year, he travelled around Newfoundland and Labrador talking to kids about the realities of bullying.
"I wanted them to see that they can do the exact same whether they are bullied, whether they are the popular kid, whatever their situation is, they're all capable of doing exactly what I did," Price told the CBC.