Here's a cool idea from Boston, Mass: turning hold music — those canned tunes that get played while you're waiting for the operator to get back to you — into an opportunity to discover local musical talent.
The City of Boston has put out a call to local musicians asking them to submit tunes to be played while callers are on hold. They'll review submissions and decide which ones will be used by December 2, when they're launching a new phone system.
Here's how they explained it:
We don't like to leave you hanging on the telephone - that's why when you call Boston City Hall, you can reach a real person 24 hours a day at the Mayor's 24-Hour Call Center. But if you're transferred, you'll hear a short clip of music. We think that music should be as uniquely Bostonian as you are. That's why we're turning to you, Boston: we're turning our newly upgraded phone system into a place to showcase our talented local musicians.
The city's official Twitter account also sent out this message:
In order for a song to be considered, at least one member of the group or band that made it must be living in Boston at the time of submission. Tunes with discriminatory or profane language will be excluded.
A similar program called "Music On Hold" exists in Austin, Texas.
What do you think? Would you like to see some Canadian cities replace generic hold music with stuff from local acts? And would you start calling up city hall and asking to be put on hold?