How much is your time worth?
According to the newly opened Ziferblat café in London, about five cents per minute.
The space, somewhere between a coffee shop and a collective workspace, is the newest location for a Russian chain of cafés that charge customers for their physical presence, but not the items they consume.
Ziferblat, which translates to “clock face” in Russian, bills visitors 3p (about 5 Canadian cents) for every minute they spend in the café. Customers are welcome to prepare and consume a range of snacks and beverages while inside. To track the amount of time customers spend in the café, the staff hands each a unique clock when they arrive, and checks the reading on the clock when they leave.
Spending an hour at Ziferblat would cost about $3.25, comparable to the price of a drink from a more traditional coffee shop. Guests become a “micro-tenant of the space,” the shop advertises, “responsible for it and able to influence its life.”
Last month, we brought you a story about another café that had a novel approach to maintaining a pleasant environment — Petite Syrah, in Nice, France, posted a sliding scale for a cup of coffee based on how politely you asked for it.
Via The Guardian