For people living with Parkinson's disease, seemingly simple tasks can be incredibly challenging.
These advertisements, created by The Assembly Network, London for Parkinson's UK, convey that difficulty by scrambling their imagery and messaging.
Parkinson's is a degenerative disease that attacks the nervous system, often resulting in symptoms like slowed cognition and movement, tremors, memory problems, and physical rigidity.
Essentially, the disease affects the brain by mixing up the signals it sends to the body. It can make everyday tasks like tying a tie or making toast nearly impossible.
The ads break some design rules: they are hard to read and understand. It's not immediately clear what they are saying.
But that's exactly the point. And once you've pieced together the message, it hits even harder: "Parkinson's might not kill you. But it can make living hell."
One person who has done a lot to change people's perceptions of Parkinson's is Michael J. Fox - and his Foundation is working tirelessly to find a cure.
George sat down with him in New York this season for an interview. Check it out below:
Via Design Taxi