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Video of the Day
‘It’s Not What’s Missing. It’s What’s There:’ A Powerful New Paralympics Ad
February 5, 2014
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In our continuing coverage of excellent Olympic-themed advertising, check out this spot from the Canadian Paralympic Committee. It starts off with shaky, letterboxed footage of the faces of athletes competing in their respective events — and ends with a great reveal. The ad makes you look past what you might perceive as an obstacle or disability, captured in the slogan: "It's Not What's Missing. It's What's There." The 2014 Winter Paralympic Games run from March 7 to 16 in Sochi. Tune in to CBC for coverage of the Games, beginning with the Opening Ceremony on March 7 at 2 p.m. EST. 


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