Video July 18, 2013
Data Minded: Reed Hastings And The Netflix Algorithm

With so much available content, some subscribers may have difficulty deciding what film or series to delve into for their next binge-watching session. Well Netflix has developed just the solution. Based on algorithms that cost the company hundreds of millions each year, Netflix makes suggestions for what the viewer will enjoy. How? Netflix matches subscribers viewing histories with those almost identical.

In this clip Reed explains, "There are people in Canada that are just like you, you've just never met them... what we do is we look at your viewing history, let's say the last 30 things that you've watched, and then we find 6 other Canadians that have almost identical viewing history, and then we say what else have those other Canadians enjoyed, that you haven't yet seen, and that's the basis of the suggestion."

Reed also reveals something about his own viewing preferences, when he plays the 'What to Watch on Netflix' game.

Related:

THE BIO: Reed Hastings

PHOTO: Reed Hastings Talks TV With George

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