Usually when people take to crowdfunding sites like Kickstarter to ask for money, the pitch doesn't start with a line like this:
"What I'm asking you to do is gonna sound stupid at first."
But that's exactly how comedian Kurt Braunohler starts things off in his Kickstarter video.
The reason his idea might sound stupid? Well, he asked people to give him cash so he could hire a skywriter to write a silly joke in the sky.
Why? Well, as he puts it, "I think that if there's a way we can, just for a fleeting moment, give strangers an unexpected gift of absurdity, then I think we can make the world a slightly better place."
In fact, Kurt's a big fan of fighting the potentially sad nature of life with random and absurd things. Here's a video of him explaining his philosophy (be aware: there is some swearing):
And how's this for absurd: Kurt successfully raised $6,280 on Kickstarter (he only needed $4,000 to hire a skywriter). With the money, he paid a skywriter to spell out this message in the sky above Los Angeles:
"How do I land?"
That's the joke his supporters chose (they could have gone with a different line, like "Clouds 4 EVA" or "Tweet me bro!").
As silly as the joke may be, there's a (just slightly) more serious idea behind it: skywriting, like so much else we see in the urban environment, is usually intended to sell you something.
An absurd joke? Well, as Kurt puts it, "It's not trying to sell you anything, it's not trying to sell you something. It's just there."
Whether or not that's worth $4,000 is up to you.
Via Laughing Squid