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Public Broadcaster Releases Clever Ads For Fake But Believable TV Shows
May 30, 2013
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(All images: PBS Thirteen/CHI & Partners NY)

Would you watch a reality show called 'Married to a Mime'?

What if the poster featured a picture of the mime in question with his non-miming wife, and the tagline "she's got plenty to say"?

Given the number of reality shows on obscure subjects that have aired in recent years - 'Hillbilly Hand Fishing', 'Confessions: Animal Hoarding', and many, many more - you could be forgiven for thinking that the shows in these posters are real.

But they're not. They're actually part of an ad campaign by New York City's local PBS station, Thirteen, designed to raise awareness about the importance of public broadcasting.


The ads, which feature the tagline "The fact that you thought this was a real show says a lot about the state of TV," were created by ad agency CHI & Partners NY.

"It's pretty scary when you look out there and see what's on television these days," Jeff Anderson, CHI & Partners NY Executive Creative Director said in release. "If New Yorkers want an inspiring and educational option, they need to get behind a network that we sometimes take for granted."

The campaign will run in the New York subway system through the end of June.



For a quick and entertaining musical run-down of some niche reality shows that are actually on the air right now (including a whole bunch of shows with 'War' in the title, and 12 programs about Alaska), check out this video from Funny or Die.

It's called 'I Can't Believe These Are All TV Shows'. Neither can we.

Via Laughing Squid


PBS: The Movie - Saving The World From Reality TV

China is Cracking Down on "Overly Entertaining" TV

'The Truth Alone Prevails': Indian Talk Show Stirs Debate


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