When we celebrated CBC's 75th anniversary on the show last week, we played one of our favourite interview clips of all time, in which Peter Gzowski speaks to a moody Iggy Pop in 1977 about the rock legend's devotion to an ideal of true art and beauty - one that apparently mystified Gzowski and seemed at times to overwhelm the singer himself as he tried to describe it.
Of course, if we want to understand the full essence of Iggy's aesthetic ambition, we need only listen to his music -- or perhaps smell his favourite brand of perfume. The latter option will soon be easier with the revelation that the punk/art-rock veteran will be the face of a new men's and women's fragrance from Paco Rabanne, called Black XS L'Excès.
Given that the overwhelming beauty Iggy described to Gzowski often seems to manifest itself musically as loud and abrasive punk rock, what can we expect from the scent? Hopefully not a recall of the days when he was best known for vomiting onstage and rolling around in filth and peanut butter.
Still, if anyone is capable of making celebrity perfume endorsements look cool, it's Iggy Pop -- more so, maybe, than Strokes singer Julian Casablancas, whose own attempt at marketing a fragrance we told you about in September.
We're assuming that Iggy's actual ad campaign will be a bit more awesome than the crudely Photoshopped image of him holding a bottle of perfume currently making the rounds.
It would be a shame if he found himself in the company of other celebrities who maybe shouldn't have dabbled in marketed smells:
Gene Simmons: The KISS Fragrance for Men came out in 2006, but failed to convince enough dudes they wanted to smell like old rock stars.
Bruce Willis: Can you really be an ass-kicking action star if you have your own perfume line? Even if the packaging has "brushed aluminum and embossed riveting."
Justin Bieber: Well, this actually makes sense, from a marketing angle. Even if it's a bit weird to think that the most crushed-on boy in the world is making perfume for the ladies, it's hardly a blow to the singer's artistic credibility.