If you didn't notice today's Google Doodle, it's a tribute to the late Saul Bass - a man who designed some of the most iconic film title sequences in history.
Check it out at the top.
Bass was an American graphic designer who worked in Hollywood from the 1950s until his death in 1996, and was part of some of the most famous films ever including Psycho, Anatomy of a Murder, West Side Story, Spartacus, North by Northwest and Goodfellas.
He also designed posters for movies such as The Shining, Rosebud and Schindler's List. Saul Bass, who died in 1996, would have celebrated his 93rd birthday today.
Here are some of his finest title sequences.
North by Northwest, directed by Alfred Hitchcock.
Anatomy Of A Murder, directed by Otto Preminger.
Psycho, directed by Alfred Hitchcock.
West Side Story, directed by Robert Wise and Jerome Robbins. (ending credits)
Vertigo, directed by Alfred Hitchcock.
Cape Fear, directed by Martin Scorsese.
Casino, directed by Martin Scorsese.
Bass also designed a long list of iconic corporate and charitable logos including the ones on the left.
From top left: Bell System, AT&T, General Foods, United Airlines, Avery International, Continental Airlines, Celanese, United Way, Rockwell International, Minolta, Girl Scouts of the USA, Lawry's Foods, Dixie, Quaker Oats, Frontier Airlines, Alcoa, Warner Communications, and Fuller Paints.
As well, he won an Oscar in 1968 for a short documentary film he directed called Why Man Creates.
His legacy and graphic style can still be seen today in the title credits of such films as Catch Me If You Can (2002), X-Men: First Class (2011), and the opening to the TV series Mad Men.