Announcements March 15, 2011
Canada's New Ambassador Against Hunger

Hey Canada, here's our chance to work together to help people around the world in need. George is now working with the United Nations World Food Programme, as the first Canadian Ambassador Against Hunger. The WFP is the world's largest humanitarian agency fighting against hunger.

Each year, on average, it feeds more than 90 million people in more than 70 countries. And Canada has a big role to play. Our government is consistently one of the World Food Programme's top three donors.

George officially accepted the position after returning home from his visit to Pakistan, where the WFP is currently working to feed hungry communities and rebuild lives after last year's disastrous floods. A special episode featuring his trip is airing Friday, April 1st on CBC at 11:05 p.m.

George is excited to begin working with the WFP. As he puts it, "Access to food isn't a privilege, it's a right. It's not about politics or partisanship. It's about people in need and our responsibility as humans to be there for one another."

This isn't George's first time at being involved in hunger relief (and other humanitarian issues). He's worked with many charitable initiatives including Make Poverty History and the Canada Africa Partnership on AIDS and was co-host and executive producer of "Canada for Haiti", a live benefit that raised more than $27 million for the earthquake victims of Haiti.

George has already begun mobilizing his viewers and followers to help feed hungry school children through WFP's social media initiative, WeFeedBack.org. Basically, it's a calculator that does donation math for you. Users can transform their favourite foods into donations, and the calculator will tell you how many kids you will feed by donating that amount.

For example, X cheeseburgers could feed X children.

You can help George and children around the world by making a donation using his WeFeedBack network or texting WFP to 45678 (Canada only) to make a $5 donation, which is enough to feed a child in school for an entire month.

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