In the past, love may have kept us together; it may have hurt; it even bit sometimes, and was given a bad name.
But now, it seems the word "love" is becoming less and less popular in the names of the biggest pop songs.
According to researchers at Idibon, a business intelligence company that investigates language, "for the last couple of years, the percentage of hits with love in the title has been only 30 per cent of what it was in 1980."
Clearly, we've lost that lovin' feeling, according to linguist Tyler Schnoebelen, who looked at data from pop songs in the Billboard Hot 100.
Percentage of Song Titles with 'Love' in Them
Love is the most frequent word (after "the", "you", and "I") in the tens of thousands of song titles contained in the Whitburn Project database of Billboard Chart hits compiled over more than a century.
The database has a spreadsheet of 37,000 songs and 112 columns of raw data, including each song's duration, beats-per-minute, etc.
Love in Song Titles by Year
This chart tracks the percentage of songs that had love in the title over the years - looks like 1910 was a big one (although there isn't much data from back then), and then things really spiked around 1980.
And now? Well, love seems to have deserted us. And in recent years, "hate" was on the rise.
Apparently, there were only 30 Billboard charting songs with the word "hate" in the title between 1890 and 2012. 11 of them appeared between 2002-2006. What's with the negativity?
Oh, and if you're an aspiring pop songwriter and you want your tune to last, maybe go easy on the "love". The study found that songs without love in the title tend to stay on the charts about long two weeks longer.
Here are a few of the artists who love to use love in their song titles:
Frank Sinatra (21 of 159 songs have love in the title)
Paul Anka (14 of 53)
The Supremes (11 of 32)
Donna Summer (10 of 32)
Jackie Wilson (13 of 54)
Stevie Wonder (9 of 55)
Via The Week