EDIT is Jeanne's personal selection of silhouettes and colours she feels are must haves. These are wardrobe building pieces -- classic items you can pair with anything. Separates are chosen in a way that the collection can serve a work and casual purpose.
Jeans: "We dress them up or we dress them down," says Beker. "As long as they really fit well and are comfortable, then they can be really empowering."
Women need clothes that "aren't really that fussy, but still make a style statement," says Jeanne. It's this balance that she achieves so well with EDIT.