Brides aren't the only ones under pressure to find the perfect gown. Come the big day, all eyes will be on their moms dress of choice as well. And between the wedding locale and colour palette—not to mention fit—navigating the world of mother-of-the-bride wear is no easy task. Enter fashion expert Genny Iannucci with four fab frocks that will have mom saying "I do" to the perfect mother-of-the-bride dress—no matter the type of wedding.

1. Semi-Formal Sophistication

A gown is not de rigueur at a semi-formal affair, so there's no need to overdo it. Opt for a classic shape juxtaposed against modern accessories. Tip: Look for wrinkle-resistant fabrics; you'll be out and about all day, and your look needs to hold up.

Above, at left: Anne Klein belted jacket and dress, Expression necklace, Z Spoke Zac Posen Sweet Danger cut-out clutch and Vince Camuto Mayna Black pump, all at the Bay.

2. Outdoor Officiation

Choose fresh colours that complement the outdoor venue and layer up so you'll be ready for any weather. Tip: Be careful when selecting footwear. A substantial heel or wedge will help to keep your feet from sinking into grass or tripping up on cobblestones.

Above, at right: hat, at Winners; Alice + Olivia gathered silk tank, Sandro Vogue blazer, Trina Turk Shaye 2 skirt, Betsey Johnson Textured Round Link Long Necklace, Z Spoke Zac Posen Americana mini cross-body bag and Nine West Doublheder8 T-Strap Sandal, all at the Bay.

3. Destination: Chic

Look for a dress with a relaxed and breezy feel but that boasts a little something special to make it stand out. Tip: Go light with accessories to suit the casual atmosphere.

Above, at left: Calvin Klein satin shoulder dress and Kenneth Cole stone bracelet, both at the Bay; sequined clutch, Zara; T-strap sandal, at Sears.

4. Tie-the-Knot Traditional

Don't be afraid to show a little skin, even at a formal event. Look for styles that highlight your best assets. Tip: Full-length is favourable, but be sure not to mimic the style or design features of your daughter's dress.

Above, at right: navy gown, scarf, jewellery and clutch, all Melanie Lyne; shoes, at Sears.

Every Mother of the Bride Should...

Wait until the bride and bridesmaids have chosen their dresses; you may be asked to coordinate.
Let the groom's mother know what you have selected. She will likely want to match your level of formality.
As the mother of the bride, it's expected that you step up your look; just be sure not to outdo your daughter on her big day.

A Canadian fashion-industry insider for over 20 years, Genny Iannucci is an expert in how to flatter your figure and build a strong, versatile wardrobe. Her passion? Helping women look their best on a budget.