Bestselling author Paul McKenna has helped millions win the battle of the bulge with his revolutionary weight-loss system I Can Make You Thin. Herein, Paul shares his four golden rules:

1. When you're hungry, eat.

Hunger is the enemy of weight loss. When you don't eat, your body goes into survival mode, which slows your metabolism and causes you to store fat. If you starve yourself, you are far more likely to binge.

2. Eat what you want, not what you think you should eat.

Depriving yourself of a piece of cake or a slice of pizza simply makes you desire that food all the more because it's suddenly forbidden. Allow yourself to eat your favourite foods in moderation in order to curb your cravings.

3. Eat consciously and enjoy every mouthful.

Simply shovelling food into your mouth causes you to miss your body's cues that you are full. Slow down, put down your knife and fork between bites and chew your food thoroughly. Savour every bite and you will automatically eat less.

4. When you think you are full, stop eating.

Many of us simply eat until our plates are empty, ignoring important signals from our bodies that we are full. Listen to your body; at your first inkling that you might be full, stop eating.