The modernized branding will soon be featured on all CFL materials and merchandise, replacing the white CFL helmet (adorned with a red maple leaf) first introduced in 1970.
"The new trademark captures the vitality and energy of this league," said Ottawa Renegades co-owner Randy Gillies, who chairs the league's marketing committee.
"It properly reflects how Canadians view the CFL. This is a celebratory time for the CFL in Canada."
The CFL unveiled its new official trademark logo on Wednesday.
According to Brent Scrimshaw, vice president of marketing and partnership, the present logo is simply passe.
"Eighty-five per cent of fans told us that our brand mark must evolve and grow with our league," Scrimshaw said. "We listened.
"This new trademark represents our commitment to bringing sports fans an exciting, meaningful and distinctly Canadian sports experience."
