About Sports Day in Canada - Saturday, September 18
Sports Day in Canada, on September 18, 2010, is a national celebration of sport, from grassroots to high-performance levels, in communities across Canada.  Sports Day in Canada caps off a week of thousands of local sporting events and activities, open houses and try-it days showcasing sport at all levels, and includes a special television broadcast on CBC Sports. Sports Day in Canada is presented by CBC Sports, ParticipACTION and True Sport and is guided by a committee of national sporting organizations and their networks of coaches, athletes and enthusiasts across the country.  It's an opportunity for all Canadians to celebrate the power of sport to build community, fortify our national spirit and facilitate healthy, active living.
 
The Sports Day in Canada broadcast - Saturday, September 18
The national day of sport celebration will be marked by a compelling television event airing on CBC Sports.  The Sports Day in Canada broadcast will profile five to seven standout cities that embody the Sports Day experience, unified by national anchor, Scott Russell. From these towns, we will share the stories, the passion and the power of community sport with Canadians. In the nine weeks leading up to Sports Day in Canada, CBC Sports will air two new weekly broadcast vignettes to raise awareness and drive participation of organizations and the general public in Sports Day in Canada, called This Week in Canadian Sport and ParticipACTION True Sport Moments.  

Community Engagement - week of September 11 - 18
In the week leading up to, and including, September 18, thousands of organizations across Canada will throw open their doors to celebrate sport at the local level, and help build momentum for Sports Day.  On the ground in communities across the country, sport organizations and providers will hold a blitz of Sports Day in Canada events, with festivals, open houses, games, competitions, meet-and-greets, try-it days, tournaments, fun runs, spectator events and pep rallies that celebrate sport at all levels. Organizations can create something new, or throw open their doors to something they're already doing--and invite Canadians to lace up and join them.  Wherever possible, elite athletes, celebrities, politicians, Paralympians and Olympians will be making special appearances at Sports Day in Canada events in communities across the country.

Jersey Day - Friday, September 17
Friday, September 17 is a national day to show your love and support for sport by wearing a jersey, team or club uniform to school, work or play.  From municipal council chambers to the National Capital to news desks, office buildings and classrooms across the nation, we envision a sea of Canadians wearing their hearts on their sleeves on national Jersey Day.  

About the power of sport
Sport has the power to reduce crime, foster character and citizenship, introduce newcomers to their communities, stimulate the local economy, provide adult mentorship for young people, teach kids important life lessons and strengthen community connectedness.  Unfortunately, sport participation is on the decline in our country.  Over the past two decades, sport participation rates in Canadian youth aged 15 to 18 dropped from 77 per cent to 59 per cent--and in adults, from 45 per cent to 28 per cent.   Over half of Canadian adults are considered inactive, and only 12% of our children and youth are active enough to meet Canada's physical activity guidelines.  To learn more about the power of True Sport and healthy, active living, click here.

The Sports Day in Canada Steering Committee
Sports Day in Canada is spearheaded by CBC Sports, ParticipACTION and True Sport and guided by a Steering Committee.  Together, these organizations are developing Sports Day in Canada and are committed to engaging their own sporting networks and communities to join the movement:
ParticipACTION
True Sport
Canadian Soccer Association
Canadian Olympic Committee 
Canadian Paralympic Committee 
Canadian Centre for Ethics in Sport 
Coaching Association of Canada