Tottenham forward Gareth Bale is attempting to cash in on his new-found fame by filing an application to trademark his goal celebration, a heart-shaped hand gesture he dedicates to his long-time girlfriend.
The Intellectual Property Office says it has received Bale's application for his "Eleven of Hearts" logo, which he intends to use on clothing, footwear, headgear and jewellery.
The logo has the No. 11 — his shirt number at Spurs — inside two hands made into the shape of a heart.
The IPO says in a statement that "no decision has been made on this application yet."
Bale, who was named English football's player of the year last season and has been linked with a move to Real Madrid or Manchester United, said in 2010 that the goal celebration is a gesture to his girlfriend Emma, with whom he had a daughter last year.