After a disastrous season, Toronto FC is trying to win back fans by slashing season ticket prices.
The Major League Soccer team is rolling back prices for all past and current ticket holders to 2007 inaugural season levels.
At the top price level, a season ticket will cost $1,007 next year compared to $1,292 in 2012.
The lowest price ticket will be reduced from $361 this season to $190.
New season ticket purchasers will pay "a few dollars more."
Maple Leafs Sports and Entertainment president Tom Anselmi says the financial hit to the organization will be "pretty healthy," but declined to go into detail.
Toronto is currently last in the league with a 5-20-7 record. That is worse than its 2007 expansion season record of 6-17-7.
This season started with an MLS record nine-game losing streak.
Attendance at games has been dropping and fans have been getting surly.
In six seasons in MLS, Toronto has yet to make the playoffs, and the team is on its seventh manager with Paul Mariner succeeding Aron Winter in June.