For those who didn’t think Cristiano Ronaldo’s smile could look any better, you’ll want to educate yourself on the new product the Portuguese soccer star is pushing.

Ronaldo has been spending time away from the pitch shooting commercials, most recently for Facial Fitness Pao, a Japanese health-care product that helps people exercise their facial muscles in hopes of maintaining a youthful-looking smile.

According to the company website, all you have to do is put the device in your mouth and dance around and, voilà, your facial muscles will be strong and your smile bright.

Watch the YouTube video clip below closely, which has almost 350,000 views, and you’ll notice that Ronaldo doesn’t put the device to use but rather engages in some tricks and flashes a smile.

In one of his other commercial gigs of late, Ronaldo endorses Clear shampoo in quite a different setting.

He’s inside a pinball game called “Dandruff Attack,” where Ronaldo finds himself dodging giant dandruff balls before head-butting a hologram of a shampoo bottle.

Then, with his scalp’s “natural protection layer” activated, Ronaldo can obliterate a ball with a header and celebrate.