David Beckham did everything Major League Soccer asked of him to grow football in the United States during his five-and-a-half seasons with the Los Angeles Galaxy, league commissioner Don Garber said on Monday.
Beckham plays his final competitive match for the Galaxy on Saturday in the MLS Cup final against Houston.
When Beckham left Real Madrid in 2007 to sign a $32.5 million US, five-year deal with the Galaxy, he said he wanted to win and increase the league's popularity both domestically and abroad. The Galaxy won last year's title and are in the final for the third time in four years.
"I don't think anybody would doubt that he has overdelivered on every one of those measures," Garber said during a telephone conference call, his annual state of the league session as commissioner. "There's arguably not a soccer fan on this planet that doesn't know the LA Galaxy and Major League Soccer, and David played a significant role in helping us make that happen. He was an unbelievable ambassador for the league, for the Galaxy."
The league's regular season attendance average increased from 15,504 in 2006 to 17,872 in 2011 and a record 18,807 this year. After Beckham's arrival, the league announced expansion teams that started play in San Jose (2008), Seattle (2009), Philadelphia (2010), Vancouver and Portland (2011), and Montreal (2012), increasing the total to 19.
Ground was also broken for football-specific stadiums in Houston, Kansas City and Philadelphia, the long-delayed venue in New Jersey was completed, and extensive renovations took place in Montreal, Portland and Vancouver. Television exposure improved, but only slightly.
"We needed David Beckham in 2007 to help drive our credibility, to help grow our popularity and to show the world really that the United States … was ready to support a division-one league," Garber said. "We don't need anything today to get us to the next level.
"It's a wide variety of initiatives, from player development, from continued investment in our overall player pool, to better and more focused marketing, to smart expansion to a transformation into a digital world where our games are even more available than they are today."
Thierry Henry, Rafa Marquez, Robbie Keane and Tim Cahill have followed Beckham to MLS. Given a chance to leave, Beckham stayed for 2013 in a deal that guaranteed him another $4 million. The 37-year-old former England captain said last week he was departing "to experience one last challenge."
"I don't believe we're going to be hurting when David leaves," Garber said. "The Michael Jordans and Wayne Gretzkys of the world, the Magic Johnsons, they have a great impact on taking a league to a higher level. And then if managed properly, the league and the clubs and the players that are still in the league are able to take that mantle and take it even higher."
Beckham's deal included the right to buy a future expansion team at a discounted price. Garber said only the New York market was excluded.
Denver-based Anschutz Co. said in September it was starting a process to sell its Anschutz Entertainment Group subsidiary, which owns the Galaxy and several other sports properties.
"There is a possibility for him to work with the league office to find ways to transfer, I guess, that option into an opportunity in LA," Garber said. "Way too premature to talk about that or even speculate about what that would look like, but that opportunity does exist if it meets the approval of the league, who in essence holds that value; David, who holds the option; and the Los Angeles Galaxy, who would have to be part of that discussion."