CBC is engaging record audiences with its comprehensive, multi-platform coverage of the 2014 FIFA World Cup in Brazil. 

Analytics compiled since June 12 show a record 29.5 million Canadians have tuned in to soccer coverage provided by CBC/Radio-Canada and its partners. 

That eclipses CBC's cumulative reach for the entire World Cup tournament held in South Africa in 2010. 

Five of the eight knockout-stage matches averaged audiences in excess of two million, highlighted by 2.7 million viewers taking in Belgium's extra-time win over the United States.  

Overall, the Round of 16 averaged 2.1 million on CBC. That's up a whopping 42 per cent from 2010. 

Numbers Game 

  • 29.5 - Millions of Canadians who have tuned in to coverage
  • 5.5 - Millions of viewers to have consumed content digitally
  • 8 - Million hours of coverage streamed by fans on web or app
  • 95 - Percent of new Canadians engaged in CBC's coverage 

The FIFA World Cup resumes Friday with quarter-final matches featuring France vs. Germany (CBC, CBCSports.ca, 11:30 a.m. ET) and Brazil vs. Colombia (CBC, CBCSports.ca, 3:30 p.m. ET).

Sources: Numeris, Adobe Site Catalyst, Omniture HBX, Akamai, Apple, Google