FIFA World Cup on CBC attracts record audiences

CBC/Radio-Canada and its partners has engaged a record 29.5 million Canadians with its comprehensive, multi-platform coverage of the 2014 FIFA World Cup in Brazil.

Nearly 30 million Canadians have tuned in soccer since June 12

More than 2.7 million Canadians tuned in CBC to watch Belgium beat the U.S., 2-1 in extra time at the FIFA World Cup in Brazil. (Michael Steele/Getty Images)

CBC is engaging record audiences with its comprehensive, multi-platform coverage of the 2014 FIFA World Cup in Brazil. 

Analytics compiled since June 12 show a record 29.5 million Canadians have tuned in to soccer coverage provided by CBC/Radio-Canada and its partners. 

That eclipses CBC's cumulative reach for the entire World Cup tournament held in South Africa in 2010. 

Five of the eight knockout-stage matches averaged audiences in excess of two million, highlighted by 2.7 million viewers taking in Belgium's extra-time win over the United States.  

Overall, the Round of 16 averaged 2.1 million on CBC. That's up a whopping 42 per cent from 2010. 

Numbers Game 

  • 29.5 - Millions of Canadians who have tuned in to coverage
  • 5.5 - Millions of viewers to have consumed content digitally
  • 8 - Million hours of coverage streamed by fans on web or app
  • 95 - Percent of new Canadians engaged in CBC's coverage 

The FIFA World Cup resumes Friday with quarter-final matches featuring France vs. Germany (CBC,, 11:30 a.m. ET) and Brazil vs. Colombia (CBC,, 3:30 p.m. ET).

Sources: Numeris, Adobe Site Catalyst, Omniture HBX, Akamai, Apple, Google


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