England World Cup poncho resembles Ku Klux Klan outfit

English company Asda has thrown its support behind the country's FIFA World Cup squad by selling a wearable flag. But fans who put it on may be sending an unintended message.

Poncho sold in British supermarket chain

Anyone who wears this piece of clothing may give others the wrong idea... (Deadspin)

English company Asda has thrown its weight behind the country's FIFA World Cup squad by selling a wearable flag.

The British supermarket chain hopes that people will send their message of team support by sporting the St. George’s cross on their person. 

Instead, whoever wears this particular piece of clothing may be sending an altogether different kind of message. Because it kind of resembles a Ku Klux Klan outfit.

Asda is owned by Walmart, the American retail giant. 

A company spokesman somehow found a way to defend the clothing item when interviewed by The Press Association. 

"We know there's chatter on Twitter about our wearable World Cup flags, but it's simply a flag with a hood – nothing more, nothing less," she said.

"We opted for a hood on our wearable England and Brazilian flags as you never know what the British weather will bring. We want customers to get behind the team without getting wet."

The spokesman refrained from suggesting alternative means to support England without getting wet. Like staying indoors during rainy weather. Or bringing an umbrella. 


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.