English company Asda has thrown its weight behind the country's FIFA World Cup squad by selling a wearable flag.
The British supermarket chain hopes that people will send their message of team support by sporting the St. George’s cross on their person.
Instead, whoever wears this particular piece of clothing may be sending an altogether different kind of message. Because it kind of resembles a Ku Klux Klan outfit.
Asda is owned by Walmart, the American retail giant.
A company spokesman somehow found a way to defend the clothing item when interviewed by The Press Association.
"We know there's chatter on Twitter about our wearable World Cup flags, but it's simply a flag with a hood – nothing more, nothing less," she said.
"We opted for a hood on our wearable England and Brazilian flags as you never know what the British weather will bring. We want customers to get behind the team without getting wet."
The spokesman refrained from suggesting alternative means to support England without getting wet. Like staying indoors during rainy weather. Or bringing an umbrella.