Adidas replaces popular Suarez ad at Copbacabana Beach

The Luis Suarez ad that sits on Copacabana Beach in Rio de Janeiro has turned into a tourist hotspot, but now people will have to figure out another way to feign being bitten by the Uruguay striker. Adidas replaced the ad at that location, switching out Suarez with Brazil’s Dani Alves.
Fans have flocked to the Copacabana Beach Luis Suarez ad after the Uruguay striker bit Italian defender Giorgio Chiellini during a match at the 2014 World Cup. (Yasuyoshi Chiba/AFP/Getty Images)

The Luis Suarez ad that sits on Copacabana Beach in Rio deJaneiro has turned into a tourist hotspot as of late, but now people will have to figure out another way to feign being bitten by the Uruguay striker. Adidas replaced the ad at that location, switching out the disgraced Suarez with Brazil’s DaniAlves.

BBC’s chief sports correspondent Dan Roan noticed the switcheroo on Friday.

Adidas, reconsidering its relationship with Suarez after the incident, removed the ad when it realized that it was probably not a good idea to have a man who has bit people twice before look like he’s going to bite someone in an advertisement selling shoes. Because he might bite someone for a third time.

And then people would take pictures like this.

And this.

And this.

Also this.

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