January 9th, 2016 was the second annual Sport Chek National Ski Day presented by CIBC.
Several ski resorts across Canada offered $15 lift tickets with proceeds from ticket sales going to Alpine Canada's high-performance athletics programming.
Several team Canada athletes participated at locations across Canada, including World Cup alpine racer Dustin Cook who was at the Blue Mountain Resort in Collingwood. He spoke with CBC Sports reporter Jacqueline Doorey about the importance of National Ski Day in the video above.
It was a bright and sunny bluebird day at Nakiska ski resort in the Canadian rockies.
It was a bit of a different story at Horseshoe Valley in Ontario, but those smiles sure were bright.
Team Next athlete Taryn Grant usually skis on water, so it only makes sense that she turned her #NationalSkiDay neck warmer into a new outfit for her pup, Snickers.
Canadian ski-cross Olympian Dave Duncan's dog, Hank, knows the proper way to wear the swag item. And also how to steal focus with his cuteness.
Speaking of cuteness, retired alpine Olympian and CBC Sports correspondent Kelly VanderBeek, with son Cooper, reminded us all that the lift ticket money saved on #NationalSkiDay could be used towards hot chocolate after.
Is it wrong that the only reason we ski is for the aprés ski?
#Nationalskiday participant Shannon Pollard doesn't think so either.
Did you participate in #NationalSkiDay? Tweet us your pics @CBCSports.