The Canadian luge team's "For Sale" campaign has begun to bear fruit, or beef in this case.
The Canadian Luge Association has scheduled a news conference Monday at an Alberta cattle ranch southwest of Calgary to announce a corporate sponsorship of the national team.
The lugers launched a search for a new team sponsor earlier this week because a relationship with their previous title sponsor ended last year.
The luge team is poised to win Canada's first Olympic medal in the sport at the 2014 Winter Games in Sochi, Russia.
Alex Gough, from Calgary, won a pair of world championship medals and has stood on the World Cup podium 11 other times over the last four years.
The team relay makes its Olympic debut in Sochi. Gough, Sam Edney and the doubles team of Justin Snith and Tristan Walker won a silver medal at this year's world championship and bronze last year.
The lugers slapped "For Sale" stickers on their helmets and invited the media to their first training slides of the season at Canada Olympic Park on Tuesday.