Internet wisdom decrees "don't feed the trolls," but the Toronto Maple Leafs broke that rule on Friday and made a lot of new friends in the process. 

It all started with this tweet:

The Leafs' social media team didn't sit idly by and take it... 

The internet noticed

Taunted again, The Leafs didn't back down

Fans — and non-fans — chimed in

The Leafs told it like it is

Other franchises chimed in

But The Leafs showed them no mercy either

Montreal and Winnipeg joined in

In the end, a beautiful friendship between the social media teams of the Habs and Blue Jackets was born

With files from CBC News