By now you've probably heard of the "Ice Bucket Challenge."
People are using social media to post video of themselves pouring a tub of frigid water over their heads, and asking others to follow suit. The goal is to raise awareness for ALS (Lou Gehrig's disease) and encourage donations.
It started with former Boston College baseball player Pete Frates, who was diagnosed with ALS in 2012. He called out some of his old teammates, and eventually the challenge reached Boston Bruins forward Gregory Campbell and teammate Brad Marchand.
Bigger hockey names soon got into it. Here's Sidney Crosby (all business, as always):
And Steven Stamkos (nice lawn):
And Zdeno Chara (bet he scared that water warm):
But Paul Bissonnette has taken it to a new level. The NHL free agent and social-media star's spin on the challenge goes way beyond the buddy-holding-up-an-iPhone-camera quality of the others. It involves a mountain and a helicopter. And it's shot in HD. And there's a soundtrack. And he calls out LeBron James, Aaron Rodgers and Russell Wilson: