Check-in with Hockey Night and GetGlue.com
CBC's Hockey Night in Canada has launched a new interactive experience for viewers, both on CBCSports.ca and GetGlue.com, the leading social network for entertainment, where users can check-in and share what they are watching, listening to and reading with friends.
During Game 7 of the Montreal-Boston series, we launched custom Hockey Night in Canada stickers for users who check-in during the show's television broadcast on CBC.
Viewers who tuned in to the show unlocked Hockey Night in Canada stickers of the iconic Hockey Night logo, the retro logo, Peter Puck, and even Canadian icons Ron MacLean and Don Cherry.
Stickers are earned for users' first, fifth (Fan), and 15th (SuperFan) check-ins, as fans continue to be glued to Stanley Cup playoff action on CBC.