NHL Face-Off is the league's annual season-opening event and this year the celebration comes to Dundas Square in downtown Toronto on Thursday, Oct. 7.

From noon until the conclusion of the Montreal Canadiens-Toronto Maple Leafs game (airing live on CBC, and streamed live on CBCSports.ca starting at 7 pm ET) the NHL will treat fans at Dundas Square to live musical performances, interactive attractions that test hockey skills, and prizes and giveaways, including a trip to the 2011 NHL Heritage Classic.

CBC's Hockey Night in Canada will broadcast live from the event throughout the day, including portions of CBC's pre-game show, Scotiabank Hockey Tonight, beginning at 6:30 p.m. ET. 

Fans will be able to watch CBC's broadcast on giant screens, including the Dundas Square video boards, as they enjoy all the excitement of the hockey and entertainment festival.

In addition to special guest appearances by former NHL players, three of Canada's top musical acts — Hedley, Down With Webster and Hey Rosetta! — will perform at NHL Face-Off.

"It's very satisfying to see the excitement from our fans at the start of each season and we're glad that we will be able to provide them with such a memorable experience with help from our partners," said Brian Jennings, NHL executive vice president of marketing.