Coach Ron Wilson stands behind the bench of the Toronto Maple Leafs, who were shut out Thursday for the sixth time already this season. ((Chris Young/Canadian Press))

The Ontario Teachers' Pension Plan is throwing cold water on reports it's looking to sell its majority stake in the company that owns the Toronto Maple Leafs, Toronto Raptors and other sports teams.

Reports surfaced this week that Rogers Communications was trying to buy the fund's 66 per cent share of the sports corporation that owns the NHL and NBA teams.

But the pension fund issued a statement Friday saying it is not in negotiations to sell its stake in Maple Leaf Sports and Entertainment.

Rogers already owns the Blue Jays, Sportsnet cable channel and The FAN 590, an all-sports AM radio station, in addition to its major cellphone and cable TV services.

The company issued a statement earlier this week saying it's always in discussions with companies to enhance the sports content it offers.

But the company said there's no change to the current relationship with Maple Leaf Sports and Entertainment and wouldn't comment on the reports.

Never 'anxious to sell'

When the reports surfaced Wednesday, the Ontario Teachers' Pension Plan wouldn't confirm or deny them, but the continuing speculation made it important to clarify the situation, CEO Jim Leech said in Friday's statement.

"I feel it's important to state that we are not now, nor have we ever been, anxious to sell our investment in MLSE," he said. "Teachers' has never had a firm offer to sell our investment."

Kilmer Sports, controlled by Toronto businessman Larry Tanenbaum, holds about 20.5 per cent of MLSE. TD Capital holds the remaining 13.5 per cent.

MLSE also owns the Toronto FC soccer franchise and the American Hockey League's Toronto Marlies.

The speculation fuelled concerns that a sale to Rogers would give the communications giant a stranglehold over Canada's most lucrative sports franchises.

The owner of the teams would have control over everything from from live games broadcasts to internet streaming, team email alerts and mobile applications.