Canadian football viewers prefer the Grey Cup over the Super Bowl.
New England's victory over Philadelphia in Sunday's Super Bowl drew 3.1 million viewers on Global Television in Canada, down from 3.56 million in 2004 and 4.2 million in 2003.
In comparison, the Toronto Argonauts' Grey Cup victory over the B.C. Lions in November drew 4.012 million viewers on CBC.
Super Bowl ratings dropped in the United States this year as well. An early estimate of TV ratings in the U.S. showed a two per cent drop from last year's game.
The NFL championship game drew a 43.4 rating and 63 share on Fox in Nielsen Media Research's overnight measurement of 56 big U.S. cities, down from last season's 44.2 rating and 63 share for Patriots-Panthers.
A Fox representative said the early rating is up two per cent from the average of the past five years.
A ratings point represents 1,096,000 U.S. households, or one per cent of the estimated 109.6 million U.S. TV homes. The share is the percentage of in-use televisions tuned to a given show, meaning 63 per cent of TVs that were on were tuned to the Super Bowl.
with files from Associated Press