Winnipeg Blue Bombers head coach Mike Kelly is in hot water again after comments he made on the radio. (Chris Young/Canadian Press)

Winnipeg Blue Bombers rookie head coach Mike Kelly has landed in hot water again, just days before his team's biggest game of the season.

The CFL fined Kelly $2,000 on Monday for inappropriate comments he made to Winnipeg radio broadcasters after the team's 48-13 loss to the Montreal Alouettes on Sunday.

It came after the Bombers first issued an apology by Kelly for the incident.

Kelly took offence to speculation by football analyst Mitch Zalnasky that maybe the Bombers weren't focused on the Als because they were thinking ahead to Sunday's home game against the Hamilton Tiger-Cats.

That game will determine if the Bombers make the playoffs.

Kelly angrily told Zalnasky and veteran play-by-play man Bob Irving that his players were focused on the Als and it was "just media bullshit talking about anything else."

He then made a couple more comments and hung up.

In his regular Monday meeting with the media — which was hours before the CFL's announcement — Kelly brusquely addressed the apology.

"This is how we're handling this," Kelly began. "I'm going to make a statement about comments after the game, and then we're going to talk about Hamilton.

"You ask me about anything else about the comments after the game and we're done. OK? Everybody understand? All right.

"Now, I apologize if people were offended by the language that I used. I will defend my players like a lion protecting its pride."

The squad played hard against Montreal but "we didn't get it done," he added.

"So, if you're offended, I'm sorry, I apologize, but what I promise you is that our guys are going to go out there this week against Hamilton and we are going to play to the utmost of our abilities and we will prepare this week like no other."

Kelly's previous blunders

Kelly's latest apology was just one of many controversies that have swirled around the club since he was hired last December after Doug Berry was fired following an 8-10 season.

In January, Kelly announced John Murphy would replace Brendan Taman as the team's player-personnel director and said Murphy was faced with few scouting reports.

"A good pro personnel director is going to write upwards of 1,200 reports in a season. We don't have anything like that at the Bombers. Everything was done on napkins, I guess," Kelly said at the time.

His insult to Taman caused a backlash, and Kelly issued a statement with an apology on the team's website.

At April's annual fan forum, Kelly made another gaffe when he repeated a fan's derogatory comment.

The fan called Saskatchewan "the crotch of Canada." The comment drew laughs, including from Bombers president Lyle Bauer.

Later in the forum, Kelly used the reference in talking about trades he'd made with the Saskatchewan Roughriders.

The quip caused an uproar in Saskatchewan and Bauer issued an apology on Kelly's behalf.