Coaches will get cash incentives for athletes' medal-winning performances, the Canadian Olympic Committee announced Saturday.

Starting with the 2012 Olympic Games in London, coaches will receive $10,000 for a gold medal, $7,500 for silver and $5,000 for bronze.

"Coaches are the backbone of our athletes' planning, preparation and performances," COC president Marcel Aubut said in a news release. "From the time a child takes their first steps onto the field, the track, or the ice, the coach is the key.

"We need to keep our coaches in Canada. We need to reward them at the level they so rightly deserve."

Coaches' winning bonuses will be half the amount of athletes' performance incentives. Olympic medal-winning athletes earn $20,000 for gold, $15,000 for silver and $10,000 for bronze through the Athlete Excellence Fund.