The COC has dropped an allegation that Interactive Male's logo is too similar to those used to symbolize Olympic sporting events. (Interactive Male)

The Canadian Olympic Committee has dropped a court challenge against a Vancouver gay male chat line over its logo, which depicts two men embracing.

Interactive Male's logo is too similar to pictograms often used to depict sporting events during the Olympic Games, the COC had argued.

The dating company, which calls itself North America's largest chat line for gay and bisexual men, said in a news release Tuesday that the COC had challenged their application to file their logo with the Canadian Trademark Office.

Joe Rachert, Interactive Male's senior manager, wants protection against what he called heavy-handedness from Olympic officials.

"Where does this stop? This is stick figures, and who has domain over stick figures? I mean, really. Does it stop at bathroom signs?" asked Rachert.

After Interactive Male went public, Chris Rudge, the Canadian Olympic Committee's CEO, responded by reversing his organization's position, saying it was a case that had slipped between the cracks.

"Upon looking at the image that this organization has on its website, I would agree with them — it would be absurd for us to be protesting this," said Rudge.

Rachert was thrilled by the news. "We have invested huge in this for five years…The idea of having to rebrand and recommunicate with your audience, [we have] no desire to do that," he said.

With files from The Canadian Press