Ski Challenge is the most successful product of its kind worldwide, offered free of charge to end users and financed exclusively via in-game advertising. Last year there were 3 million game downloads and a total of 230 million online races run.
We are happy to report that we were able to acquire even more licensing partners for Ski Challenge and expect that these additions, as well as the continued popularity of Ski Challenge in the participating countries, will ensure a steadily rising number of downloads and participating players.
A total of 4 to 5 million players are expected for this season.