As you make your way around the web, you can't help but see innumerable ads for 'deal of the day', group-buying opportunities: Groupon, LivingSocial, WagJag, FabFind, and more. My colleague, Dan Misener, was an early adopter of these sorts of things. As soon as he found out about Groupon, he signed up. Then, he signed up for several other, similar services. Before he knew it, he was getting 3 or 4 emails a day with limited time offers. Over time, he started to notice that the same sorts of local businesses kept coming up. Many of them were for services and products that he would never use (hello tanning salons!). He got so sick of it, he dropped out of all of them.
We're preparing a special episode of Spark on the economy of coupons and group-buying, and what it might mean to you the consumer and to small businesses. Just how useful are they for you and me? Just how disruptive might they be for pricing? As part of that, if you've signed up for any of these group-buying programs, I'd love to know if you've experienced 'coupon fatigue'. Is it worth the barrage of emails for products and services that you may not be interested in, or has it been genuinely useful to you?
You can leave a comment below, or better yet, call our toll-free (in Canada) listener line and tell us your experiences. That way, we can try to get as much audio as we can on the show. The number is 1-877-34-SPARK (1-877-347-7275). Thanks!