In his talk, Jesse explores the psychology of video games: what actually makes them work beyond the strict content of the game play itself. He also talks about a possible future where the motivating power of games is used in everything from advertising to achieving public policy goals. What's the potential if we open up video games beyond entertainment? Is there a down side, if we come to see ourselves as behavioural specimens on the look out for the next prize?
I found Jesse's talk fascinating, and I'm really looking forward to interviewing him. If you have questions for Jesse, or would like to comment on the video, please do!