It's not even the end of October, but according to GenDigital's Holiday Shopping Preview, "slightly more than one in three (36%) respondents said they already have made at least one holiday-related purchase."

Jay Baydala hopes that this year, many people will rethink their holiday spending. He's the creator of ChristmasFuture, a charity that wants to redirect holiday spending toward the eradication of extreme poverty.

Gift givers will be able to send what amounts to an online gift card to a gift recipient; the recipient then gets to choose from a database of poverty-eradication projects and then allocate their gift towards a project that interests them.

Nora will interview Jay this Thursday, October 25.

What do you think? Is this the kind of thing you'd like to give or receive this holiday? Do you have questions for Jay? Post them in the comments, and we'll post the full interview here on the blog.