Narrowcasting in Wal-Mart

Did you see Minority Report? There's a scene where Tom Cruise's character passes a video advertisement, and it tells him, "John Anderton, you could use a Guinness right now."

Well, it seems that type of hyper-personal targeted advertising may not be that far off.

Canadian Wal-Mart stores are starting to install "narrowcasting digital displays." They can display targeted information based on time of day, weather, store inventory, etc. The displays will be in 60 stores by the end of the year, and eventually, every Wal-Mart location in the country. The company providing the technology that powers these displays is London-based EK3.

Nick Prigioniero is the president of EK3, and we're planning to interview him this week about narrowcasting and the future of targeted advertising.

What should we ask Nick? Leave your questions in the comments.

 

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