Full interview: BBM Canada's Jim McLeod on Portable People Meters

Last month, Nora interviewed radio guru Mark Ramsey about Portable People Meters (PPMs), the new pager-like devices that BBM Canada has rolled out to measure radio and television audiences in Canada. The PPMs went live yesterday, and the first reports were published this morning:

BBM's PPM devices are carried daily by approximately 9000 people across Canada.  In addition to national ratings, BBM will report PPM audiences in Vancouver, Calgary, Toronto, Montreal, for radio and television, and Edmonton for radio.

To talk more about this new measurement system, Nora interviewed Jim McLeod, CEO of BBM Canada. A shorter version of that interview will air on an upcoming episode of Spark, but you can listen to the full interview if you download the mp3.

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