Today, I interviewed Bill Wasik. He's a senior editor at Harper's magazine, and the author of the new book, And Then There's This: How Stories live and Die in Viral Culture. Bill knows a thing or two about viral culture. He is the originator of the "flash mob" phenomenon. And Then There's This is a funny, insightful look at the effects of our current speedy media culture.

A shorter version of this interview will air on the June 17th and 20th episode of Spark, but you can download the MP3.

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