Full interview: Laurence Ashworth on the mobile phone gender gap

A new Ipsos-Reid poll released today by Microsoft points to a mobile device gender gap.

Among the findings:

  • Men are more likely than women to choose a mobile device based on function (Men 72%, Women 60%), while women are more likely than men to choose form (Women 40%, Men 28%).
  • Men are more likely than women to choose a black, blue or silver coloured mobile device while women are more likely than men to choose a red, pink or purple coloured mobile device.
Nora talked to Queen's marketing prof Laurence Ashworth about the poll and what it means for mobile device marketers. We aired a few short clips on Episode 53 of Spark, but you can listen to the full interview if you download the MP3.

What do you think? Do men and women use their mobile devices differently?

 

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