Social physics

Alex Pentland (photo credit: Sam Ogden)

Alex Pentland (photo credit: Sam Ogden)


In his new book, Social Physics: How Good Ideas Spread - The Lessons From a New Science, Alex Pentland takes a mathematical approach to human behavior to better understand where good ideas come from, and how they spread.


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Effective communication patterns for groups

In Social Physics, Alex Pentland writes about the communication patterns he saw when observing highly productive groups:

  1. They share lots of ideas -- many short contributions instead of a few long ones
  2. Their interactions are dense, with continuous, overlapping cycles of an idea followed by a response
  3. They share a diversity of ideas. Everyone contributes.


As mentioned, we have copies of Social Physics to give away. For your chance to win, just leave a comment below, telling us your tip for better communication. Contest closes Thursday, March 6, 2014 at 5:00 pm Eastern. CBC contest rules apply.

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