Full Interview: Don Tapscott on the Future of Crowdsourcing

Don-Tapscott.jpg                                                Photo by Kris Krug

We recently heard about a new initiative called the "Cool Japan" project. Run by the Japanese government, the idea is to have leading creative lights in Japan post questions or problems to a site called Mazer, and crowdsource the answers. The winning ideas will be bid on by businesses to make them a reality. It made us wonder how far an idea like this could go. What could this mean for the future of problem solving? Nora speaks with digital culture writer Don Tapscott about whether Mazer could be a bellwether for how governments and citizens build the economy or design public policy.

You can hear the full, uncut interview below, or download the MP3. [runs 17:00]

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