Merlin Mann: Who's Your Audience?

Over the coming weeks, Spark is running a special series about building an online presence you can be proud of. Merlin Mann of will be our guide, and we encourage you to pick up Merlin's homework and follow along at home or work.

Last month, Technorati - which is a search engine for blogs - published their 2008 State of the Blogosphere report. And guess what?

There are a lot of blogs.

According to Technorati's data, more than 175,000 new blogs are created every day. That's 121 new blogs per minute. So at that rate, in the time it takes you to listen to a single episode of Spark, there are probably about 3281 brand new blogs on the Internet (give or take). And according to Merlin Mann, a handful of those are actually good.

This week, Merlin explains that one of the keys to writing a good blog is identifying your audience:

The best thing you can do for yourself, and for anybody who's ever going to read what you do, is to really narrow your focus by thinking about who your audience is. Who is it that I think is going to be following what I do, and who specifically do I want to reach with this?

We've reposted the audio here as an MP3 download:

Merlin's homework assignment: Identify 10 humans beings whose names you know that you wish read your blog. Then imagine, imagine if only one person in the entire world read your blog. Who would that be?

Do you agree with Merlin? Completely disagree? Leave your thoughts in the comments below, or better yet, write a response on your own blog and leave a link to it here.


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